Our Viewpoints
Delve into our resources on the topics that matter when it comes to driving commercial impact from your data
Developing a data driven decision making strategy
James Sesemann
We are in the age of data. The explosion of data has enabled it to become a commodity that sees
You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth
David Boon
Category growth is seldom a ‘given’. Certainly, the Covid crisis has resulted in winners and losers. Gains in the Home
Cultivating an Insights Democracy – the new role of Insights leaders?
David Boon
The function of an insights department has always been linked to empowerment, connecting decision-makers with the inspiration or the understanding
Insights for all, on-demand: the new normal to stimulate revenue growth?
James Sesemann
Democratisation of Insight Data abounds in FMCG organisations, yet real insight is a precious resource. As mentioned in our previous
FMCG Insights-on-Demand: a future fantasy or an unexplored utopia?
James Sesemann
The Fast-Moving Consumer Goods industry is exciting, yet volatile. The pace of change means that it is imperative that decision-makers