Our Viewpoints
Delve into our resources on the topics that matter when it comes to driving commercial impact from your data
How do organisations build a modern data architecture to meet their current and future needs?
Introduction data architecture data architecture: A few years ago Forbes stated that there are 2.5 quintillion bytes of data created
Supercharge your Range Review: How we worked with CCEP to optimise their range recommendations
What is a Range Review? In effect, a Range Review is a meeting, or series of meetings, to analyse the
Data analytics industry terms that you should know
The data analytics industry is littered with a lot of different terminology. Some of which are now part of every
Using data modelling to win the Category in FMCG
Broad overview of modelling in the world Modelling can mean a variety of things to different people, and to one
The data & analytics trends that business leaders need to be aware of
Data analytics has become a common term used amongst business leaders. It is a huge industry that is growing and
The Insights industry: The 3 factors leading its transformation in FMCG
The insights industry was born approximately 100 years ago, Marketing departments in the media industry formed the first market research