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Tag Archives: insights

Home » Posts Tagged "insights"
competitive advantage
author-avatar James Sesemann
0 comments
Blog, Industry, Insights
November 23, 2021
08 Aug 2021

Competitive Advantage: How to win key brand battles in FMCG

Winning with Customers? FMCG firms often have well resourced Category & Sales teams with the aim of building strong, productive relationships with retailers. This is mutually beneficial as the supplier sells more of their product and...
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author-avatar James Sesemann
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Blog, Case Study, Industry
November 23, 2021
08 Aug 2021

Supercharge your Range Review: How we worked with CCEP to optimise their range recommendations

What is a Range Review? In effect, a Range Review is a meeting, or series of meetings, to analyse the effects of recent range implementations. These take place between representatives of the supplier and the retailer...
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insights industry
author-avatar James Sesemann
0 comments
Blog, Industry, Insights
November 23, 2021
08 Aug 2021

The Insights industry: The 3 factors leading its transformation in FMCG

The insights industry was born approximately 100 years ago, Marketing departments in the media industry formed the first market research groups. They were largely a service function, doing merely what was requested of them. Traditional market...
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category growth
author-avatar David Boon
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Blog, Category Development, Food for thought
November 23, 2021
08 Aug 2021

You can’t just throw data at the problem: Why a focus on accelerated insight is key to category growth

Category growth is seldom a ‘given’. Certainly, the Covid crisis has resulted in winners and losers. Gains in the Home Channel have sometimes been offset by losses Away from Home. Category Management is all about...
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insights
author-avatar David Boon
0 comments
Blog, Industry, Insights
November 23, 2021
08 Aug 2021

Cultivating an Insights Democracy – the new role of Insights leaders?

The function of an insights department has always been linked to empowerment, connecting decision-makers with the inspiration or the understanding that is needed to make smart choices for business growth. The challenge for leaders now is...
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