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competitive advantage
author-avatar James Sesemann
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Blog, Industry, Insights
November 23, 2021
08 Aug 2021

Competitive Advantage: How to win key brand battles in FMCG

Winning with Customers? FMCG firms often have well resourced Category & Sales teams with the aim of building strong, productive relationships with retailers. This is mutually beneficial as the supplier sells more of their product and...
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insights industry
author-avatar James Sesemann
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Blog, Industry, Insights
November 23, 2021
08 Aug 2021

The Insights industry: The 3 factors leading its transformation in FMCG

The insights industry was born approximately 100 years ago, Marketing departments in the media industry formed the first market research groups. They were largely a service function, doing merely what was requested of them. Traditional market...
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insights
author-avatar David Boon
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Blog, Industry, Insights
November 23, 2021
08 Aug 2021

Cultivating an Insights Democracy – the new role of Insights leaders?

The function of an insights department has always been linked to empowerment, connecting decision-makers with the inspiration or the understanding that is needed to make smart choices for business growth. The challenge for leaders now is...
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